Having a website is a significant step. But having one means something other than that you know what is happening, what is working, and what should be optimized.
You need to constantly monitor your website data and web stat to see what is working and what should be optimized on your website.
This blog discusses some of the standard metrics web stats aren’t telling you and how you can use those to your advantage.
What your Web stats aren’t telling you
First, you must be careful about averages because averages are neutral. They don’t represent the users you have specified.
If you’re an e-commerce site and you’re using average order value to determine profitability, you’re not considering your site’s users.
If you have a lot of low-value customers, you may be making more than you realize.
The same is true if you have a lot of high-value customers who are spending a lot more than the average customer. Your average order value may need to be more accurate so that you may lose money. See what Wikipedia says about web stats.
Is your bounce rate high?
What is a bounce rate? A bounce rate is the percentage of visitors who enter your site and immediately leave.
In most cases, a high bounce rate means that the website needs to meet the expectations of its visitors.
A high bounce rate can negatively affect your search engine rankings and indicate other areas of your site that need to meet your visitors’ expectations.
Are you sure your traffic is qualified leads?
Web stats can be a potent tool. They can also be misleading and manipulative. It is common to find that a website is not getting the traffic, leads, etc., it is looking for.
The first step to getting a clearer picture of the situation is identifying incorrect stats.
If you are looking for a qualified lead and your stats are telling you that you are getting traffic that is not suitable, then something needs to be fixed.
This is the time to look deeper into the stats and discover what is happening. If you use your stats to your advantage, you need to know precisely what they tell you.
What does a conversion rate mean?
The conversion rate is the percentage of visitors who purchase or perform any action on your website.
The conversion rate is an essential metric for your business because it directly indicates your website’s effectiveness.
It tells you what percentage of people who visit your site perform the action you want them to, whether it’s to buy something, sign up for your email list, or simply fill out a form.
It’s a critical metric because it tells you what needs to be done to improve your website and business.
Are you using the right keywords for your website?
You might have already heard of the terms “on-page SEO” and “off-page SEO.” On-page is all about your site’s content, and off-page is about your backlink profile. But what about all the other keywords?
Some might say that keywords are overrated and that you should focus on creating the best content possible instead. But the fact is that the keywords you use in your content, on your site, and even in your SEO are essential.
Google and other search engines use keywords to find and categorize your content, so you must take full advantage of this. So, how do you choose the right keywords? This is where keyword research comes in.
How to turn your web stats around
Most people are familiar with Google Analytics when measuring their sites.
It’s a powerful tool to keep track of your site’s performance in one place. But there are so many things that Google Analytics won’t tell you, so you need to turn to your server logs.
Server logs are the meat and potatoes of how your site works. They hold all the data to help you troubleshoot, optimize, and make your site faster.
When it comes to server logs, there are many things you will want to take advantage of. Do you want to know how to get auto-traffic for your website.
What can you do with that data?
Your website is a part of your business. It’s something you probably spend time and money developing, but how often do you take the time to get to know it better?
Web stats are a great way to understand how users interact with your site, but there are other ways to get an idea of how your site is doing.
There are a lot of things that can affect the way your site appears to your users and the stats that you find on your analytics dashboard.
Learning more about your site and how to read your analytics is essential to improving your site. I have listed a few web stats you should be looking for and some tips on improving them below.
The bounce rate is one of the most popular web stats, and it tells us what percentage of users leave the site after viewing one page only.
This is a straightforward metric found in almost any analytics software. A high bounce rate is not worth worrying about because it only tells a little about the user’s behavior.
Several factors can cause it; for example, the site might be of little interest, the page might be too long, or the user might have accidentally entered the site.
As long as a visitor doesn’t click away from your website, you can still know more about that person through the rest of the metrics.
New Vs. Returning Visitors
In any business, one of the most important things is where your money is coming from and where it’s going.
A new visitor is a lead that has come to your website for the first time. This can be a customer, a potential customer, or someone just curious about your business or product.
A returning visitor has already been to your website, either in the past or recently. This is a critical metric to track because it can give you insight into how your advertising is working and how your users interact with your website.
Devices and Browsers
Web analytics can give you tons of information, including how many visitors you’re getting from different browsers and devices, but the data might need to be more accurate.
If you want to know how many of your visitors are on Macs, iPhones, or Android devices, you need to be using the Web’s other methods of tracking devices and browsers.
There are many different metrics you can track when it comes to using your website. But it is essential to know when you are looking at the right ones.
To get more leads, you need to look at conversion rates and not just the number of page views.
By looking at the correct stats, you can determine which parts of your website are working and which aren’t. And you can use this information to make your website more effective.
We are always excited when we can provide helpful information like this to our readers! Please contact us if you have any questions or comments about this article.